City São Paulo, Brazil
Cities often contain underused areas in public space. Even though they have the potential to be lively and welcoming, they are somehow empty. However, transforming these spaces into meeting points is not as difficult as it might seem. Farofa works as a catalyser for people to come together and foster the exchange of ideas. It activates the space, strengthens the sense of belonging of the the local community, and brings together engaged citizens in the neighbourhood in practices of place-making. This tool has already been implemented in São Paulo, Madrid, Berlin and Mexico City.
Location Space in need of using
Choose a street, square or park that is underused by local inhabitants.
Things you need Comfort
Bring six large pillows spelling F A R O F A to the location. The pillows invite people to make use of the space and to interact with each other.
Invite passers-by, friends, family, and everyone you know to Farofa. Make use of online and offline strategies to distribute your invitation.
Mobilization OCCUPY AND ENJOY
Take what makes you happy for Farofa: music, food, friends, chairs, umbrellas, toys, games... Once comfortable and happy, it is time to meet new people, talk about life and the neighbourhood, and most of all, enjoy the public space!